Launch and Acceleration Marketing for Digital Businesses

When companies decide to launch their digital businesses, they often overlook the importance of the trial period. This is something that we are going to clarify in this post, and we will introduce you to a new launch and acceleration system.

In the last decade, the power of the Internet has grown in a way never seen before. That is, from taking hours to load, now we can start browsing in less than a second; platforms that were once used only for entertainment can now be a great source of income for companies.

And the list goes on and on, endlessly.

For this reason, it is a wise decision to enter the world of Internet sales. Above all, if you are an SME. Think about it: digital platforms are designed so that, through the right strategy, you attract the right audience.

However, how can you start a good strategy? Surely, the first thing you think of is investing millions; but this is not correct. Here we propose a system that can help you launch digital businesses.

How to create a launch strategy for digital businesses?

1. Spend some time on organic outreach

This is what we mean by not investing all your money when you first launch your digital business. Instead, the smart thing to do is watch how he behaves for a while, no money involved. This time, we suggest that it be 1 to 2 months; in which you are going to feed your website and your social networks, in order to redirect traffic to your site.

During this time, measure the main KPI’s so that you know which public you attract. Thus, you will be able to get an idea of your Buyer Persona; and you will give Google time to index and recognize your site. To do this, you have to have your SEO in order.

2. Design investment strategies with a minimum budget

When the observation and indexing period is over, it will be time to start investing. However, we still don’t recommend throwing all the meat on the grill at this point. Although you have already been able to observe how your site is performing organically, you still do not know what the best investment strategy is.

Therefore, we recommend you create 2 investment strategies, with the aim of doing an A/B test. Also, we recommend you design them with a minimum budget. Thus, you will be able to observe what works and what does not, and you will be able to complement it with the organic part that you began to observe from the beginning.

We recommend that you carry out this investment test for another 2 months, without neglecting the SEO work on your website or marketplaces.

3. When you have observed what works, potentiate

It is until this last phase of the process that we recommend redoubling your efforts; both in SEO and SEM. In other words, after 4 months of observation and testing, you already have some important indicators clearer:

  • Who is your audience?
  • What platforms do they use?
  • Which ad was more successful?
  • Through which platform are they interacting the most?
  • What is their favorite product or service?

With this information, you can bet more strongly both to generate content of your interest; like to create optimized ads that you know will work. And, after all, you can always keep optimizing campaigns and content.

Finally, remember that digital businesses, like physical ones, need to have firm foundations. Otherwise, they could fall as fast as they rose. That is, investing heavily from the beginning can generate clicks on your ads; but no sales.

There is always a learning phase, even in digital business. This phase is essential, make sure you don’t skip it. And if you don’t know how to apply it, contact us and we will be happy to be your digital advisors.

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Nombre del artículo
Launch and Acceleration Marketing for Digital Businesses
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When companies decide to launch their digital businesses, they often overlook the importance of the trial period. This is something that we are going to clarify in this post, and we will introduce you to a new launch and acceleration system.

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